Pilot Program: MW-Eat x Pounds for Plates
The pilot program launched through a strategic partnership with MW-Eat and the Masala Zone restaurant chain in London, raised over £3000 in the first week, funding 100s of meals for the homeless shelter, Winchester Beacon. This was achieved through a successful fundraising model, with 0.25% of cheque clearances donated to non-profits, representing a direct budgetary contribution to social good.
India Expansion: Royal Orchid Hotels x Akshaya Patra
Backed by the success in the UK, the initiative is expanding to India, focusing on food donation impact through collaboration with Royal Orchid’s Iconiqa, Mumbai and the Akshaya Patra organisation. The program is set to mobilize hotel and restaurant operations to support large-scale hunger relief programs while strengthening corporate social responsibility for the organizations.